Adam Wills, Sales Manager – Digital Content, Wiley
For Wiley, providing digital content to readers is nothing new. It goes back at least 14 years, with the launch of Wiley Interscience, the precursor to the Wiley Online Library, now the second most visited academic publisher website globally. The online service hosts more than 4 million articles from 1,500 journals, more than 11,500 online books, and hundreds of reference works, laboratory protocols and databases. “This reflects our strategy,” says Adam Wills, Wiley’s Digital Content Sales Manager, “of making all the content we publish available to readers any time, any place, anywhere.”
In academic publishing, content is consumed very differently to trade content, and Wiley is constantly exploring new ways to provide content to its particular market. For example, the Angwandte Chemie journal app for the iPad allows users to interact far more easily with content, and “the acquisition of Deltak enhances our digital learning strategy by diversifying our offerings to include operational and academic solutions for higher education institutions.” Wiley is also a founder member of CourseSmart, which offers users different ways of purchasing content (e.g., if students don’t need complete books at full price, they can rent them instead). The popular WileyPLUS platform is also venturing into new areas, including the recent launch of a dozen textbooks in Arabic.
The huge take-up of the many new digital devices now on the market means that more and more people are engaging with digital content. “This helps us determine, in a constantly evolving situation, what content we should provide and where and how we should provide it,” says Adam. And his prediction for 2013? “With the influx of a wide range of tablets that are both more affordable and more portable, it’s likely that they will soon occupy a far greater share of the digital reader market.”
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