CommentaryApril 2nd, 2020
Change, challenge… and opportunity?
The last month has seen publishers and booksellers alike seeking to quickly adapt to new ways of working, amidst a rapidly changing landscape. ‘Pivoting’ is very much the word of the moment.
The great irony is that, at a time when the public is forced to spend more time at home – craving more reading material, and distraction from real life – it has become harder to get printed books to this audience.
And so digital sales have rocketed. eBooks, audiobooks – content pushed through apps – have grown exponentially over the last few weeks – and we’ve been fielding a huge surge in demand for a direct to consumer digital content offering, since late February. Integrations of our Glassboxx fulfilment solution have really taken off, with publishers pushing out eBook and audiobook content at discounted rates – or, very often, completely free – through the apps on iOS and Android.
And it’s worth stating – we’ve waived all download costs/commissions on free content pushed through the service for a 6-month period from March 1st, in light of the current climate.