InterviewsNovember 7th, 2013
Alex Connell, Global Director of Digital Operations ELT, Macmillan Education
The last month has seen publishers and booksellers alike seeking to quickly adapt to new ways of working, amidst a rapidly changing landscape. ‘Pivoting’ is very much the word of the moment.
The great irony is that, at a time when the public is forced to spend more time at home – craving more reading material, and distraction from real life – it has become harder to get printed books to this audience.
And so digital sales have rocketed. eBooks, audiobooks – content pushed through apps – have grown exponentially over the last few weeks – and we’ve been fielding a huge surge in demand for a direct to consumer digital content offering, since late February. Integrations of our Glassboxx fulfilment solution have really taken off, with publishers pushing out eBook and audiobook content at discounted rates – or, very often, completely free – through the apps on iOS and Android.
And it’s worth stating – we’ve waived all download costs/commissions on free content pushed through the service for a 6-month period from March 1st, in light of the current climate.